The new June issue of ISLANDS, on newsstands now, breaks ground in the travel industry for combining a print magazine with apps. The cover promotes the debut of the ISLANDS Pictures app; scannable tags inside unlock three more special apps created by the editors. And more such print/app integration is on the way.
“Developing our new Pictures iPhone app opened up fresh ways for our editorial team to inspire and inform our intrepid travelers,” says Chris Tauber, brand manager of ISLANDS. “As readers travel with smartphones and now iPads, we’re offering them a way to jump seamlessly from the magazine to visual, touch-based content.”
The three special apps are ISLANDS Recipes, building off the magazine’s food column and adding shareable recipe cards and audio; ISLANDS Reader’s Choice, in which readers can vote for a favorite photo from the magazine and win a camera; and ISLANDS Travel Guide: Dominican Republic, with an interactive map, photo gallery and day-by-day itinerary to complement the feature article. All of these web-based apps are designed to fit perfectly on the iPad and iPhone but are viewable with other smartphones and browsers.
The ISLANDS Pictures app, available exclusively in the Apple iTunes Store, offers an expansive gallery of island photography, plus photo quizzes, a photo feed of editors’ current travels, a camera-phone contest and more. Each photo links to a travel guide of the pictured destination, and more photos are added daily.
ISLANDS’ new issue, “Why We Love Beaches,” is available at bookstores and airports everywhere. To see all of the apps, visit islands.com/app.