It's not an easy place to get to. Once you get there, you won't find a lot to do, unless you like to hike and fish. And it's cold (heavy snows a decade ago killed some 300,000 sheep) and windy. So, why go to the end of the world? Perhaps the remoteness, or the scenery (snow-capped glacial peaks, a setting that seems part Scottish moors, part Alaska, part New Zealand fjords and mountains) - or perhaps because, except for the Antarctic, you can't really go any farther.