Atlantic Islands, Norway's Fjords See Surge In Cruise Popularity

A new report shows the top 10 cruise destinations based on the increase in web posts.

Around 31.5 million people are expected to go on a cruise this year. With cruise demand finally back, new research has revealed the top 10 cruise destinations experiencing the biggest increase in popularity.

The team at Slingo has analyzed Google search data, Tiktok views, Instagram posts and cruise reviews to reveal the most popular cruise destinations. The research has also revealed the most and least expensive cruise lines.

The top 10 cruise destinations with the biggest increase in Google search volume:

  1. Atlantic Islands: +250%
  2. Norwegian Fjords: +235%
  3. Italian Riviera: +191%
  4. Vietnam: +179%
  5. The Mediterranean: +175%
  6. Japan: +174%
  7. French Riviera: +171%
  8. The Nile: +129%
  9. Africa: +128%
  10. Italy: +124%

Tiktok's most popular cruise destination goes to the Caribbean, with 63.6 million views as of May 2023. The Caribbean has also been crowned Instagram's most popular cruise destination with 147,976 posts on the app.

According to Slingo, the most affordable cruise lines are:

  1. Princess Cruises
  2. Celestyal Cruises
  3. Celebrity Cruises

The most expensive cruise lines, according to the study, are:

  1. Ponant Cruises
  2. Scenic Ocean Cruises
  3. Silverseas Cruises

The Atlantic Islands have been crowned the cruise destination with the biggest increase in popularity, with Google searches surging 250% between 2022-2023.

Following in second place is the Norwegian Fjords, with searches for the destination increasing by 235%. This is a popular option for those who want to have a chance of glimpsing the Aurora Borealis.

The cruise destination with the third highest increase in popularity is the Italian Riviera, with Google searches having nearly doubled in the last year. The crescent-shaped stretch of the Mediterranean has breathtaking cliff views, shimmering turquoise coves and quaint fishing villages, as well as some resort areas.

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