St. Lucia's Iconic Jade Mountain Is The Latest Resort To Join The 'Regenerative' Movement

This coalition of independent luxury properties wants guests to enjoy more ‘purposeful and meaningful’ vacation experiences.

As travel booms, so should the desire to limit the ways tourists affect their destinations. At least that's the belief fostered by the coalition known as Regenerative Travel, which was founded with the intention of uniting independent hotels that wish to make "positive and social impact" on their communities. Even better, this effort pairs like minded travelers with these properties so that both sides can maximize the effort to create a better, more beneficial travel experience.

The latest member of this movement is a very familiar name to Caribbean faithful. Jade Mountain has long been synonymous with St. Lucia's reputation as one of the most romantic destinations on the planet, but it is also a property founded and run by people who have always prioritized the island's best interests and incorporated the surrounding natural beauty and local culture into the guest experience.

Jade Mountain's greatest achievement is its sustainable water supply that is sourced independently from the town of Soufriere, but the resort also boasts a 99 percent local workforce. These are merely examples of the owners' and staff's overall efforts to promote the island's people and culture, which makes this such an ideal partnership.

"Having operated sustainably for decades we felt the time had come to take our efforts further," Jade Mountain co-founder Karolin Troubetzkoy recently explained. "As travelers grow increasingly aware of how their choices impact small communities and the environment on a greater global scale, we're proud to join a group of innovative properties and hoteliers who are working towards a common goal of encouraging travel that's more purposeful and meaningful, in support of properties and organizations that are helping their local communities thrive."Bolstered by an all-female team, Regenerative Travel offers travelers a special membership that includes perks like credits and access to events. Jade Mountain is the fourth property in the Caribbean to join this hotel community—alongside Negril's Rockhouse Hotel, Tortuga Bay Puntacana Resort and Club, and Skylark Negril—but this growing movement also features resorts from South America to Africa as well.