Danish-born Arne Jakobsen, who lives on St. John, was amazed at the popularity of Danes here, given their history as slaveholders and autocrats. "When I first came out here, I was very low key about being Danish, because I thought people wouldn't like us." To his surprise, he discovered, "There is a lot of goodwill, which is not fair, because we were not that nice." Eventually, he changed his quiet approach and named his St. John business - which publishes tourism guides - Great Dane, Inc. "It's fun being a Dane in an old Danish colony," he said. "I can pronounce the street signs in St. Thomas right. Of course, no one understands what I am saying."