Jessica Serna

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Location
Dallas, TX
School
University of Texas at Dallas
Expertise
Texas travel, immersive spa experiences, multicultural small-town exploration
  • Jessica is known as the #1 Texas Travel Blogger, with over 1.5 million followers across platforms and millions in tourism media value.
  • Her travel content has helped small-town businesses go viral, leading to sold-out weekends and national press coverage.
  • As a Latina content creator, she is passionate about highlighting diverse communities and inclusive travel experiences across Texas and beyond.

Experience

Jessica Serna is the award-winning travel writer and multimedia creator behind My Curly Adventures, a Texas-based platform inspiring people to find magic in everyday life. With deep roots in the Lone Star State and a passion for immersive experiences, Jessica has built a career spotlighting hidden gems, culturally rich towns, luxury spas, and locally owned businesses through storytelling, video, and photography. In addition to running her travel brand, Jessica is the co-owner of Casa Kumwesu, a whimsical ice cream-themed short-term rental in Waco, Texas. She is also the author of two published Texas travel guides, with a third book set to release in fall 2025, continuing her mission to make travel accessible, local, and deeply personal. Jessica is a seasoned public speaker and has presented at events across the country on topics like tourism growth, content strategy, and inclusive storytelling.

Education

Jessica studied at the University of Texas at Dallas.

Islands Editorial Policies

Islands content is created by a team of veteran writers and editors passionate about travel. Outside experts with deep field knowledge sometimes inform our work with additional context and perspectives by way of exclusive commentary. Our goal is to offer readers well-rounded and diverse articles that inform, entertain, and inspire.

Our editors consistently review and update articles to ensure they're providing current, relevant, and useful information. Complete information on our editorial process is available here.

Stories By Jessica Serna